Philosophy


The three key words of our business philosophy are independence, honesty and creativeness.

Honesty

As an old slogan of the twenties stated it, Auguste Reymond proposes watches that are “sérieuses et avantageuses”. This honest attitude towards the product and its price still is our priority. In our world where values become more and more virtual, more and more speculative, our firm - although may be a bit obsolete - belief is that we have to continue to create absolutely real watches and to offer them to prices that correspond to their reality.

 

Creativeness

Creativeness is the other motivation of our activity. Watch-making is a twofold art, permanently oscillating between technical and aesthetic standards. A watch must be an instrument with functionality and, at the same time, a piece of jewellery with an emotional value. The task of the watch designer is to reach the balance that will allow the watch to be both beautiful and useful. Maybe you too will find within the collection of Auguste Reymond the watch that will inspire you some moments of happiness and that will help you, by its discreet ticking, live in better harmony with authentic time.